Some in the industry are making efforts to change its ways. "I almost want people to think that they're walking into their grandma's living room, not a gym," says the Angel Gyms Founder Gabe Saclain… 

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With fringed lamps and velvet sofas, a wall covered in fabric roses, and painted dramatically dark (Farrow & Ball's Inchyra Blue, a calming blue-grey), it's a world away from the industrial ambience of commercial gyms, and deliberately so: 

here, and at its sister gym in Shoreditch, the mission is "to end gym anxiety.